Sonia Singh

As a leader of AVIA’s Center for Consumerism, Sonia helps AVIA’s health system members frame their strategic vision around the modern healthcare consumer experience, prioritize their business needs, consult on digital opportunities and solutions, and support implementation efforts across the network.
Prior to joining AVIA, Sonia was a senior director with PwC Strategy& as part of the healthcare strategy practice where she advised executive teams at top healthcare organizations on their strategy to address the opportunities driven by rising consumerism, technology innovations and regulatory challenges. Her clients spanned some of the nation’s leading health insurers, integrated care delivery systems, wellness providers and new entrants.