Kyra Bobinet

Dr. Kyra Bobinet is the CEO/Founder of Fresh Tri. She is an award winning public health physician with an MPH from Harvard, specializing in Healthcare Innovation, Technology-enabled Behavior Change, and Population Health Management. She received her medical degree from UCSF. Dr. Bobinet is a member of the Stanford School of Medicine AIM Lab with Dr. Larry Chu, founder of MedicineX and previously in Dr. BJ Fogg’s Behavior Design Lab. Previously, Dr. Bobinet was the Medical Director of Health and Wellness Innovation at Aetna, designing evidence-based clinical interventions and algorithms for 30 million members. Dr. Bobinet’s best-selling book, Well-Designed Life, has been called a must-have tool for health innovators worldwide.